Tan Sri Anthony
Francis “Tony” Fernandes is a Malaysian entrepreneur. He introduced the first
budget airline – AirAsia to Malaysians, with the tagline "Now everyone can
fly". Tony Fernandes and his partner Dato Kamarudin acquired struggling
AirAsia in December 2001. They succeeded to turn AirAsia from a failing government-linked
commercial airline into a highly successful budget airline public-listed
company. Initially Tony Fernandes came from music business, he don’t know
anything about airline industry and everybody laughed at him. When people think
this is not possible, he transform the negative sounds into passion and a lot
of hard work. Perhaps they don’t have prior airline experience therefore they
managed to transform AirAsia into one of the fastest-growing and most
successful low-fare airlines in the world. He created the myth and he also make
most of the Malaysians dreams come true.
Tony Fernandes
said: “In AirAsia we
consider ourselves basically a dream factory…We deliberately decided that we
wanted a company where people can pursue their passion and we wanted to make
use of all the talent that we have in-house.
The culture that we have stems from the fact that we want openness and
we want people to be creative and passionate about what they do. In order to do
that, we’ve got to inspire them.”
Every one of us
have childhood dream but how many people still remember the childhood dreams?
How many are now working on it and how many already achieved it? Brian Tracy quotes
- “All successful people men and women are big dreamers. They imagine what
their future could be, ideal in every respect, and then they work every day
toward their distant vision, that goal or purpose.” Tony Fernandes also have
childhood dreams, he dreams to running an airline, owning an English football
club and Formula One racing team. He
never give up and now he achieved all his childhood dreams. He living in his
dream and he achieved it, managed it very well and make it profitable. Just
like AirAsia’s motto - ‘Dream the impossible, believe the unbelievable, and
never take no for an answer.’
When I am still
a child, I thought we are not able to go overseas travel frequently because
it’s expensive. However, AirAsia helps me to achieve my dreams more easily and
cheap. Tony Fernandes established AirAsia with the company mission of “Now
Everyone Can Fly”. He introduced AirAsia’s low fares make it possible to bring
families together, enable people to explore and have new adventures. Now
everyone able to plan for overseas holiday with the low fares, they can travel
anywhere that AirAsia fly. Apart from to make customers’ dreams come true, Tony
Fernandes also encourage their employees’ to pursue their dreams. In AirAsia, Tony
Fernandes continuing inspire people to pursue dreams and passion, he tried to
introduce this in the management philosophy.
Jack Welch said “Before
you are a leader, success is all about growing yourself. When you become a
leader, success is all about growing others.” Tony Fernandes is a real leader,
he influence others, and he use his capability to grow others. From Tony
Fernandes’s inspiring story, there are some key point we should learn from him:
1. DREAM BIG – Don’t underestimate
yourself and don’t be afraid to be a big dreamer. For sure all the goals and
dreams are very difficult to achieve but we should believe our dreams and work
hard to make them come true. We might come face to face with failure, and that
can be rather frightening, the process is painful but the results will be
sweet. Facts have proved that, it is ok for a little boy to dream about an
airline company, a football club and a formula 1 team as Tony Fernandes show us
that such dreams can come true as long as we have passion, work hard and
believe ourselves that we can do it. Tony Fernandes said “I don’t care about
failing because I do not want to sit down in my older years and say, ‘How come
I didn’t try? In conclusion, there is no right or wrong for a person to aim
high because the future belongs to those who believe in the beauty of their
dreams.
2. OPEN DOOR STRATEGY: “Open Door”
is the culture of the workplace in AirAsia which ties all the employees, help
them enjoy their work and deliver their best level. This culture advocate on transparency
and transparency is essential at all levels in the hierarchy to avoid conflicts
and unnecessary disagreements. In AirAsia, Tony Fernandes removed all unnecessary
organizational levels and make it easy for the employees to meet the
management. He encourages effective communication between the employee and the
management. This makes employees do not feel left out at the workplace as they
know there is someone to support them always at the time of crisis. Adopted open
door strategy allows employees to seek boss’s help and freely discuss things
with them for better clarity. This is one of the successful keys of AirAsia
under the management of Tony Fernandes.
3. TURN OBSTACLES INTO OPPORTUNITIES:
Tony Fernandes said “It is always a good time for marketing. Even when times
are bad, you should market your company and services. Don’t be afraid to do
that even if you are a small brand.” Tony Fernandes always respond quickly and
smart, he knows how to seize the opportunity and turn bad thing into
opportunities and helps AirAsia to gained company image. For example, when first
Bali bomb attacked, everyone cancelled their flights. However, Tony Fernandes came
up with ‘Love Bali’ campaign, giving away 10,000 free seats and the seats were
snapped up in like under one minute. People who grabbed the free seats spread
the news and that’s why Tony Fernandes said “the best advertisement is your
customers”. In conclusion, life is full of opportunities to make bad thing into
better things.
AirAsia - We'll take you there
List of references:
- BRIAN, M. (2010) ‘Flying On A Budget’, Forbes Asia, Vol. 6(Issue 14), pp. P58–65.
- SINGHAL, M. (2013) ‘AN AIRLINE FOR THE PEOPLE’, Business Today, Vol. 22(Issue 19), pp. P24–28.
- Anhthien (2012) Tony Fernandes -- ‘dream the impossible’. Available at: http://www.chrisfharvey.com/2012/11/tony-fernandes-dream-the-impossible/ (Accessed: 25 April 2016).